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I think as times have
I think as times have changed so have price points and attitudes toward the increasing cost of software and hardware.
I'm unsure if someone who would spend $200 or $300 on a console a few years ago just to play one game is willing to spend $400-$600 on a console just to play one game today.
I don't think an exclusive title drives sales like it once did because the consoles are $400-$600 now, not $200-$300.
I get that Halo 1 and Halo 2 helped sell original XBOXs. But, did it do any good? The PS2 has sold over 50 million units. The original XBOX has sold just 17 millions units.
The PS3 is selling faster than the XBOX 360. It could be another case of the last gen where SONY ends up outselling MICROSOFT in the console wars race. Also, the Wii is outselling the XBOX 360 2:1 right now.
So, the XBOX 360 is the poorest selling next-gen console.
I still wonder, how many copies of Halo would MICROSOFT had sold if it were available for PS2. Would it have had sale figures near that of GTA IV?