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The utility of Facebook
The utility of Facebook aside, am I the only one who remembers 1999/2000? $15B is a lot of cash. What would you have if you liquidated Facebook today? I'm guessing a few thousand $ in office supplies, networking equipment, and software that would fit on a single DVD. I remember one time when Yahoo was over $200/share that I remarked "Man, and it could all fit on a 3.5" floppy."
You can argue that there is huge advertising potential there, and you'd be right, but enough long-term advertising potential to make it worth $15B? I'm not so sure.