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Something is phishy
Just to break down a few related details:
An XBOX.com gamertag was a number that to some seemed to be a phone number.
That phone number was the cell phone number for an unsuspecting college student.
That college student is studying advertising and marketing.
The voicemail for the college student has a message from Red & Blue, a Halo machinima, character.
The college student is a HUGE Halo fan?
This is the second time the college student's phone number has been associated with a Halo marketing campaign or prank.
Sounds unlikely.
Sounds like obfuscation.
Sounds like a prank... or a campaign.